- Legality & Regulatory Compliance
Mood markets itself as offering “100% Federally Legal THC from Small U.S. Farms.” They explicitly emphasise that their products adhere to the legal standard set by the 2018 Farm Bill, which allows hemp-derived THC if it stays under a certain THC content threshold (e.g. less than 0.3% by dry weight). This is a core part of their differentiation: combining psychoactive effects with legality. - Transparency & Testing
All products from Mood are third-party lab tested. They provide Certificates of Analysis (COAs) so customers can verify what’s inside. This helps build trust, especially since regulatory oversight in this space is often scrutinised. - Variety of Product Types
Mood offers a wide array of product formats: Gummies, Flower, Edibles, Beverages, Vapes, Pre-Rolls, Concentrates, etc. They also have “Shop by Mood” categories (e.g. “Sleepy”, “Happy”, “Chill”, “Focused”, “Creative”) which help users pick what kind of effect or experience they want. - Discreet Packaging & Customer Experience
Mood ships in discreet packaging (plain bubble mailers with minimalist labels, odor sealed), which is important for many customers concerned about privacy. They also emphasise ease: no medical card required, and service (support) that is available via chat, email, etc. - Rewards & Loyalty
Mood has a rewards program (“Mood Rewards”) where customers earn points when purchasing, which then translate into savings. This encourages repeat purchases and can improve customer retention. - Mission / Social Good
Mood highlights charitable contributions: meals donated, supporting animal rescues, etc. This gives them a broader social appeal and positions them as more than just a product seller.
What you can find on Mood’s site
When you visit Mood, here are the kinds of things you’ll find:
- Shop / Product Catalogues
Full range of products (as mentioned: gummies, flowers, pre-rolls, beverages, concentrates, etc.). There are featured items like “THCa WOW!”, various Delta-9 THC gummies, etc. - “Shop by Mood” filters
If you want to pick something based on how you want to feel (e.g. “Relaxed”, “Focused”, “Happy”) instead of just the product type, you can browse using those mood categories. - Information / Learn Section
They have educational content: articles about what THCa is, what cannabinoids are, how Mood ensures legality and quality. Helps customers understand what they’re getting. - Reviews / Social Proof
Lots of user reviews (“150k+ reviews”) and photos. Real feedback from customers about taste, effects, etc. - Legal & Quality Disclaimers
They explain how their products stay within federal law, show lab testing, and have FAQs about effects, testing, etc. - Rewards & Loyalty
Information on how to join Mood Rewards, earn points, etc. - Customer Support & Contact Info
Help center / FAQs, shipping & refund policy, contact / chat support. - Discreet Shipping & Packaging details
How products are packaged, odor sealed, etc., so customers know what to expect.
How Mood differs from other brands
Here are several ways Mood stands apart, and where they may face challenges in comparison:
Legal clarity: Mood is very clear about being federally legal, with documentation and testing. Many brands are less transparent or don’t clearly show lab certificates.
Effect-/experience-based product categorisation: Mood uses “Shop by Mood” to help people choose based on what they want to feel. Other brands often only categorise by product type or potency.
Variety: Mood offers a wide range of product formats, while others may specialise in just one area.
Customer trust & transparency: Mood invests in lab testing, discreet packaging, and shares reviews openly, unlike competitors with less visible proof.
Rewards & Loyalty: Mood has a structured rewards program. Many smaller brands lack this feature.
Brand positioning & social impact: Mood highlights social good and its origin story, while others are more transactional.
The price point may be higher for some product types compared to low-cost competitors, and like all companies in the THC space, Mood faces ongoing regulatory scrutiny. Even with lab testing, consumer perceptions of effect vary, so consistency is key.
Overall, Mood combines legality, transparency, variety, and experience-based categorisation, which helps them stand out in a crowded market.
